Hey fam,
Marketing in 2025 isn’t what it used to be anymore. The strategies that worked five years ago are starting to collect dust, and the pace of change is only accelerating. So, the big question is:
Are you keeping up, or are you getting left behind?
To be honest, digital marketing in 2025 is no joke. It’s fast, it’s competitive, and if you’re not intentional, your brand risks becoming invisible. However, like every game, there are rules that cover it. And even when those rules change, top trends are changing the game—and why you need to pay attention.
1. Short Videos Work Effectively Now
Attention spans are shrinking, and short-form video content is taking over. Did you know that over 85% of people prefer videos under 60 seconds? Platforms like TikTok, Instagram Reels, and YouTube Shorts have made bite-sized content the most effective way to grab attention and engage your audience.
The takeaway: If you’re not creating quick, short videos, your competitors already are.
2. Social Media Is the New Shopping Mall
Remember when shopping meant browsing websites? Not anymore. Today, over 50% of shoppers buy directly through social media platforms like Instagram, Facebook, and TikTok. Social commerce is skyrocketing, and if your brand isn’t selling where your audience hangs out, you’re leaving money on the table.
Ask yourself: Can your audience shop your products without ever leaving their favorite platform?
3. Voice Search Is Taking Over
“Alexa, find the best pizza near me.” Sound familiar? Voice search is no longer a novelty—it’s how people discover products and services. Yet, many brands still fail to optimize their websites for conversational queries.
Pro tip: Focus on natural language SEO to capture this growing audience.
4. Virtual Try-Ons Are Now the New Normal
Gone are the days of guessing how a piece of furniture will look in your living room or whether that dress will fit. Virtual try-ons are becoming standard, and businesses offering these experiences are light-years ahead of the competition. There are many 3d shopping experiences on websites these days that consumers know how what they’re buying would look in their homes.
Could your brand integrate this kind of tech? If yes, what are you waiting for?
5. Personalization Is Key to Survival
Here’s a stat that can stop you in your tracks: 72% of customers will ONLY engage with personalized content. Generic marketing is dead. If you’re not tailoring your messages, offers, and experiences to your audience, you’re being ignored.
The future belongs to brands that make their customers feel seen.
What’s Holding You Back?
These trends aren’t just passing fads—they’re shifts in consumer behavior. Ignoring them isn’t an option if as a founder or business owner, you want to thrive today. Yes, implementing them might feel overwhelming, many things can be stopping you;
- Is it time?
- Is it budget?
- Is it just not knowing where to start?
Whatever it is: You don’t have to figure this out alone. It is alright to seek expert hands that can help you adapt and thrive this year. Don’t be afraid, take the first step, the beginning of any idea or transition doesn’t make sense initially.
Best,
Redd and Rick